Brand Refresh:

Logo, Website, Copywriting, Photography, Marketing collateral, Video, Signage and Workwear, ongoing marketing support.

 
Great Input and Service
— Rodger Hobson, Managing Director.

Project story

The Challenge: How to modernise the branding for the UK's largest grower of processing carrots.

We ran a pinterest exercise with the Hobson team to uncover their core brand values, and understand their key target customer. The values centered around heritage, care, quality, and expertise, which underpinned all of the design and branding moving forwards.

The end result: Mixing a contemporary script font 'banana' with a more traditional stamp idea inspired by Farrow and Ball, we created a new logo which was then applied across all the farm stationary, signage and workwear for consistency. 

Bespoke photography and video rooted in care and simplicity together with 'claims' driven copy, resulted in a beautiful website build. It accurately depicts what Hobson Farming delivers, while also shows off the amazing Yorkshire countryside at it's best.

We continue to support Hobson Farming in their ongoing marketing, and vision of rolling the brand out across the farm. Our current project is working together with the team to make improvements in the production unit.