Brand development:

Logo, Marketing collaterol and Signage

We have been really impressed with Emily’s contribution to developing our brand, including the unique design of our logo - she has been inspirational! She feels like part of the team and we look forward to working with her for some time yet. Marvellous.
— Margaret Wharton, Owner

Project story

The Challenge: Having recently purchased the leasehold for their local pub, The Ulleskelf Arms team needed a new brand ID to be developed in line with the launch of their new venture. 

The end result:  With the village of Ullesklef steeped in Viking history we decided on a logo concept based round a celtic knot work pattern which we complemented with the elegant serif font 'Bodoni 72' for the pub name.

We developed a stand alone stamp from the celtic pattern to be used for all social media icons and also for future applications like to workwear.

A new colour palette of slate grey with soft cream accents was selected, and the branding applied next to stationary. We designed a main sign for the front and back of the pub and some additional smaller directional signs. The handmade signage was finished with a matt paint spray in brand colours, the new branding applied as vinyls with hand oiled oak legs to finish. We are enjoying working alongside this enthusiastic team as their branding journey continues.