The Challenge: How to create a new brand for a photographer.....when everyone today is a photographer! Commercial bookings had started to roll in for Boxfish and a new brand needed for business cards, website and marketing collateral.
The end result: A simple design, using a laid back script font Madina coupled with a fun and quirky all caps serif font Alice, provided the basis of the Logo. Boxfish needed a watermark for images, so we designed a stamp which also doubled up as a sticker to mark equipment, and social icons. Business cards were given an understated textured finish, for an innovative, retro cool feel, and the logo applied to workwear, for continuity of branding on shoots.
We also curated the photo selection on the website into mood boards by colour, and project and chose a new font for the body text of the brand 'American Type-writer' to give the brand a more urban feel in keeping with the street photography that Nigel does. We continue to work closely with Nigel as our photograher for all our projects.