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case study

furnish and fettle

Services
brand positioning
brand strategy
naming
brand identity

 

We love our new branding and enjoyed the creative process with Bower! Working with Bower we were pushed out of comfort zone which our business really needed .

Eleanor Goddard, Owner, Furnish and Fettle 

 
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challenge

Create a new luxury interior design brand. Our clients had purchased a premises and needed a completely new brand developing to launch their exciting new initiative. 

solution

We defined a clear vision for the business, identified their key target customer and then created an appropriate name before the full design team pulled together their brand look with the help of Pinterest which lead us down a 'rustic chic' concept (loosely based on a Jo Malone / Bloom & Wild mash up).  

We selected a classical Copper Plate Gothic font that we would use with the addition of a hand drawn ampersand and a stamp. 

result

The Furnish and Fettle logo was created in Copper for the shop front which was painted in a lovely Little Greene Paint (Felt). 

Branding was applied throughout the store and as a wrap on their vehicles where it was complimented by cream and copper accents.

Trading has been great and they have since launched a second store.