Brand development:

Logo, Marketing collateral, Shop Signage.

We love our new branding and enjoyed the creative process with Bower! Working with Bower we were pushed out of comfort zone which our business really needed .
— Eleanor Goddard, Owner

Project story

The Challenge: How to create a new luxury brand, for a local interior design shop. Our clients had recently purchased an interior design premises and needed a completely new brand developing to launch their exciting new initiative. 

The end result: With a completely blank canvass, together with designer Lily Jean Dolton we worked to define a clear vision for the business, identify their key target customer, nail an appropriate name and create their ideal end look. 

Pinterest ideation lead us down a 'rustic chic' concept loosely based on a Jo Malone/ Bloom and Wild mash up!  We softened the classical Copper Plate Gothic font with the addition of a hand drawn ampersand, and a stamp. Brand colour selection was lead by the Little Greene Paint (Felt) that the exterior of the shop was to be painted in. We complimented this with cream and copper accents to be used inter-changeably.

The branding was applied to stationary and beautiful hand made build up satin finished copper lettering for the shop front. We also designed additional shop signage and graphics for the vans.