case study

hobson farming

brand positioning
brand strategy
brand identity
print design


“Great Input and Service”

Rodger Hobson, Managing Director, Hobson Farming 



How to modernise the branding for the UK's largest grower of processing carrots.


We worked with the team strategically to really understand their purpose, vision, mission and values, using Pinterest as a tool and for some creative inspiration. This exercise threw up ideas around ‘care’ ‘heritage’ and ‘expertise’ which helped us when coming to design a relevant new look for Hobsons.


Mixing a contemporary script font 'banana' with a more traditional stamp idea inspired by Farrow and Ball, we created a new logo which was then applied across all the farm stationary, signage and workwear for consistency. 

Bespoke photography and video rooted in care and simplicity together with 'claims' driven copy, resulted in a beautiful website build. It accurately depicts what Hobson Farming delivers, while also shows off the amazing Yorkshire countryside at it's best.

We continue to support Hobson Farming in their ongoing marketing, and vision of rolling the brand out across the farm. Our current project is working together with the team to make improvements in the production unit.