The Challenge: How to create an online presence to attract potential new customers for a third generation family agricultural contracting business.
The end result: We discussed with the owners the benefits and strengths the business had for their existing long term customers. Key themes identified were 'efficiency', 'reliability', 'capability' 'partnership', from which we created a bank of 'claim statements' which drove the content and imagery.
Bespoke photography, by Boxfish, and punchy copy written for each section of the website finished off a simple but beautiful build. Showing off the farm's capability, it uniquely capturing the workers and machinery over a course of a couple of seasons.
We also set up a business Facebook page, to utilise the extensive connections the farm owners already had with local customers, and linked this all through to the website for consistency.