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case study

Pearce Bottomley Architects

Services
brand positioning
brand strategy
brand identity
copywriting
print design
photography
website

 

  “The benefit of the outputs are obvious – high quality, professional branding and marketing material which presents our practice in the best possible light. However, the real benefit of working with Bower is much more profound; in order to determine how they should best present our work they forced us to define ourselves in a way that we had never previously achieved. 

— Tom Robbins, Partner, Pearce Bottomley Architects.

 
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challenge

Pearce Bottomley Architects is a chartered architectural practice based in Leeds, founded in 1957. While the team prides itself on blending cutting-edge thinking with the founders' original values and beliefs, they felt that their brand and website needed a revamp to accurately reflect the work they were producing

solution

We worked with the leadership team first to understand their long term vision which focused around designing beautiful buildings where families grow, businesses thrive, people get well and history lives on, then set about the design process.

result

The logo needed to retain a traditional feel so we chose an all caps serif font called 'Manhattan' and ran with the companies initials to create a smart but modern look which could also be used as a stamp. A colour palette centred around a deep blue and white theme gives the brand a simple and clean finish.

 Central to the website revamp was the bespoke photography .The team chose the projects which best represented the practice moving forwards, and we set about photographing these with the objective of not only 'showing off' the architecture but also how the spaces were used by people everyday