case study

Sport and Beyond

brand positioning
brand strategy
brand identity
print design


“Bower have been just fantastic to work with. They listened well, made sure they understood the business, and pushed us where we needed to be pushed.

— Catherine Baker, Managing Director, Sport and Beyond.



How to create a brand for a growing training and people development company.
Sport and Beyond are unique in how they leverage techniques proven in sport and commerce, and blend these with expertise from world class athletes to give individuals and teams across business, education and sport sectors a competitive edge. We needed to move away from the sporting imagery but retain this USP in the language


Working closely with our copywriter we crafted a look and feel which centred around 'performance' and 'potential' as focus areas. 

We re-emphasised the best asset the team had i.e. the  world class athletes they use to deliver their work. 

One of the main shifts was to showcase the blog, a fantastic resource that we renamed 'The Huddle’. This was moved to the front of the website to show the expertise and  'thought leadership' of the team


We have been working with S&B since they started last three years. Our first job was to design their logo and marketing materials. More recently we’ve been styling their new website to reflect the success they have been enjoying.  We used our in-house photographer to capture live workshops that give a feel for the programmes the team deliver along with on brand portraits of the team to deliver a cohesive look.