The Challenge: How to create a brand and website for a growing training and people development company.
We have been working with Sport and Beyond for the last three years, first designing their logo and then more recently styling their new website, which now reflects the success they have been enjoying.
The end result: Sport and Beyond are unique in how they leverage techniques proven in sport and commerce, and blend these with expertise from world class athletes to give individuals and teams across business, education and sport sectors a competitive edge. We needed to move away from the sporting imagery but retain this USP in the language.
Working closely with our copy writer we crafted a look and feel which centred around 'performance' and 'potential' as the focus. One of the main shifts was to showcase the blog, a fantastic resource, and through renaming it 'The Huddle' and re-positioning it at the front of the website. This enabled us to show the expertise within the team, as they have swiftly become recognised 'thought leaders' in their field. We also wanted to show the world class athletes that the team use to deliver their work. Photography by Boxfish of real workshop scenarios gives a live feel for the programmes the team deliver across all their sectors, and professional portraits of the team finishes a cohesive look..