Logo, Stationary, Photography and website
The Challenge: For more than a decade The Insights Shed have been dreaming up, delivering and debriefing innovation, creativity and strategy workshops all over the world. Specialists in crafting compelling claims, strategic roadmaps and generating new product and packaging ideas it was time to bring the brand and website up to speed.
The end result: Keeping the original brand colours of orange and grey we sketched a new logo of 'The Shed' which, together with a more solid font, created a laid back but modern look. With a huge back catalogue of photography from all the workshops we were able to create a very 'live' feel to the main part of the website. The home page was designed around selecting photographs which complemented one another together with sharp copy written to showcase the big brands The Shed have worked for. We continue to support the design of creative content for their workshops.